A) because Folktronica music is not easy to find in the mainstream music video shows or in the charts.
B) there not much establish artist that have created music videos they are mostly up and coming artist
that are waiting to be establish through Youtube.
However, I have come up with 3 music videos that I have chosen that will influence our music video. They are:
Katy Perry - Wide Awake
I have chosen this song because the genre of this music is electronica. Electronica makes up the genre of foltronica music. What I really like about this music video is the change between real life and fantasy. I like the effects of how it changes as the camera does a pan from ( real life Katy Perry) to fantasy Katy Perry. The make up is made to add to he atmosphere. I think this will look good in our music video as it will help tell the story of our music video concept. The lantern in the music video plays a key significance in our music video and we will definitely adapt it into our music video because in the lyrics: "every fire is a lesson learn". This will then follow into the imagination part of the concept and she takes a journey into the darkness with a lantern or candle to find that she has entered her dream. Then editing in the music flows through to each shot as it tells a story. The structure of this music video is amplification as each the video gives deeper meaning to the lyric because it appears that she can see better in her thoughts than in reality. The main parts that we will mostly adapt in our music video the beginning part of the music video but we will incorporate it the middle section of the music video. What I also like this music video is that editing is obvious as we get slow motion shots of her running and the a fantasy effect as we see sparks in the hands, Which that will intrigue our audience.
Taylor Swift - Love story,
I have chosen this music video because it resembles the clear storyline that we are going for. The editing in the intro of the music video straight away establishes the relationship between the artist - Taylor Swift and the young man sitting on the grass. In this video there is a fantasy feel as we are transported to the Victorian era but its still not enough that we go with the genre. The editing is slow and the beat with our song choice is fast. However the beginning of the sing it is slow therefore it would be best if we use the beginning aspect of the music video as our into. Looking at the mise en scene I like the artist wondering through the forest using a lantern. The body language between is what we are looking for. The close up of them holding hands in the field promotes the love story between the two and that's the relationship that we want on screen and the relationship and story our target audience should automatically pick up.
Yasmin - On My Own
This music video will influence the reality aspect of our music video. What major influenced me is the location shots of her walking down a cannal. Those shots are typical everyday london shots that can easliy be created. The body language Tasmin the artist is portraying has added to the concept of reality because she is wonderding around just thinking of what might, even though we are not shown that it is clearly demonstrated in this way. In the edting they have used blur effect which can be adapted in our music video because it can show the indication of her dreaming. I love the base tracks in the music videos because they are simple but yet effective to show the emotion of the artist of being lost and confused. The editing of the various shots types can influence our music video because it fits in well together but also adds the factor the music video contain the artist looking directkly at the camera and our not always based on the storyline.
