Recently I have come across many adverts and appearances from Ellie Goulding in which she sings one of her many songs from her latest release 'Halycon' in order to promote her album.
I have done some background research and it seems that ASOS Fashion have launched a Global Christmas campaign of #BestNightEver in which a series of videos have been produced and distributed onto online media platforms. A rare tactic of 'Music' and 'Fashion' mixed styles to promote their latest collections and the artists latest releases.
Ellie also reveals her music video to 'Only you' from her latest release 'Halycon' in which engages audiences and they will want to find out more. ASOS have used music videos as a way to expand their market whilst increase profits and popularity through the means of collaborating music and fashion.
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