Ellie Goulding’s New Song Featured In Beats By Dre ‘Show Your Color’ Fall Campaign

Whilst surfing the web I came across a commercial in which Ellie Goulding was featured by Dre Beats. I did some further research in which I found out Dre Beats has launched a campaign of #ShowYourColor in which encourages individuals to release their true colours, in which describes us as every individual being one of a kind. This advert promotes the Dre Beats headphones in  which you can now purchase the colour of your choice. Ellie has signed with Dre Beats in order to use her song throughout the commercial along with other artists such as Lil Wayne in order to promote their product as well as the release of Ellie's new single 'Anything Could Happen'. This advert intrigued me because it is very emotionally encouraging and emphaisis's the individual to recognise and release their true sense of self.

Due to Ellie Goulding being our chosen artist for our music video I thought this video is very interesting in terms of advertising and promotion. Due to the release of Ellie's new single 'Anything Could Happen' she has signed to Dre Beats in order to appear in the above commercial to get the word across of her brand image and yet her new single and album 'Halycon' in order to increase sales profits and create a broader fan base.