Friday, 21 September 2012

RESEARCH: Previous Students Music Video - Analysis


Mustafa, Nick, Poppy, Charon from 283goswell on Vimeo.

The above music video caught my eye, due to the vibrant colours and creativity that has been used to in order to portray the idea of freedom. This video was a pleasure to watch and gave me an insight into my own thinking and discovery of ideas; the genre of this music video, is pop/indie/rock, and therefore I wanted to choose a music video with a similar genre.

In terms of camera, editing and mise en scene this is my most favorite previous student music video, the camera framing is very tight and clear, the costumes has been carefully selected and suit the artists image. The overall music video portrays an image of freedom and breaking free, in which has been emphasis ed through the projection of a wolf running free. In addition the location has also been selected nicely, as it has been situated in the woods, therefore enhancing the overall idea of freedom through nature.

Andrew Goodwin
Andrew Goodwin explores the structure of music videos

In this case, the music video has used to idea of amplification, in which introduces new meanings that do not contradict with the lyrics but add layers of meaning. In the video their is a female solo artist singing and narrating as she expressed her emotions through the use of nature, wild, animal imagery. This may portray her wilder side that she try's to encounter with as she breaks free.


Carol Vernallis
Carol Vernallis explores the use of camera work and editing within a music video.



In Carol Vernallis's theory on music videos, as clearly shown above are some of the several base tracks in which have been used within this particular piece. Each have been framed and shot very well and the mise en scene portrays a sense of the artists wilder side, as she explores her inner self whilst breaking free.


There are not many weaknesses to this music video as it has been shot very professionally, however there is the odd camera shot in which could have been improved.

In addition, many change in outfits are witnessed and a change in location, there are no continuity issues, in which allows us to create a vibrant, creative music video. Such techniques in which have been used within this video are Jump cuts, editing to the beat; in which the video cuts to another location/base track after each beat. In addition the faster the music gets the faster the editing gets which may help the viewer understand the pace of the song and to have a clearer idea of the overall meaning of the song, in this case; to break free. 

Jump Cut:











Laura Mulvey
Laura Mulvey explores the use of representation in music videos

In terms of representation of women in this music video, a female solo artist is singing, expressing her wilder sense of self. The representation of women may be considered to be considered in a positive light, due to the idea of women being independent and "breaking free." This idea has been portrayed through cross cutting of the wolf and the artist running, to enhance the songs meaning of freedom. In addition there are no signs of dismembering throughout the video, however you could argue there are some shots in which dismember the female artists body although these are not a major factor to consider.

Cross Cutting:


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