Monday, 24 September 2012

RESERACH: What is the function of music video?


What is the whole point of music videos?
Well...A music video is a visual representation of the song/ lyrics. The music video adds more emotion to a song as it may have a narrative those strengths a song. However music videos tend to stimulate sales as they are used to entice new audiences or persuade their current target audience to buy their song. Furthermore music videos tend to promote the artist to gain more of a fan base or increase their appeal to their specific target audience they already have. Why would an artist do this? This is because they can become more well known and build a stronger fan base, which can boost sales or more publicity. Moreover it promotes the artist/band due to the iconography and mise en scene in the music video; this adds more appeal towards their fans.

No comments:

Post a Comment