RESEARCH: The Importance Of Music Videos To The Industry and Fans

The Importance Of Music Videos To The Industry 

Music videos are a very important part of the music industry. Music videos provides a means of expressing an artists image, in which creates a unique selling point for the artist. Music videos are often said to be as important as the song itself. It provides a source of meaning or gives meaning to the song.

In addition, music videos provide a source of advertising/promoting of the song itself. As shown on Vevo music videos are used to in order for distributors to advertise their products on vevo therefore Vevo gain a profit for their artists.

Music videos can also be used as a source of advertisement in order to raise awareness of a particular issue the artist may want to get across, therefore raising sales.
Music videos also increase their audience as some people prefer to watch videos rather than listening to the song itself. Videos may appeal more to a specific type of audience, a video could be seen as relating to a particular persons thoughts and feelings.

The Importance Of Music Videos To The Fans

Secondly, music videos can also appeal to fans. They enable fans of the artist to stay entertained and keep them interested. Music videos also enhance the viewing experience due to the extreme levels of creativity which may be portrayed within a particular video to enhance the artists ideas and meanings of their song.

In addition, music videos could also been seen as a means of communication between the artist and their fans. For example within the video, artists often look into the camera as though they are talking to their fans. This creates an intimate bond and keeps the artists fans interested and up to date. The artist responds to the fans needs of consumption in which they provide a music video.

Music videos can also repeatedly be viewed over the internet and various platforms such as Ipad, smart phones, TV etc. This allows fans to view on the go and therefore the artist is more likely to gain a larger viewing audience, due to file sharing over the web whilst gaining larger profits from sites such as Vevo, and a wider audience.