Andrew Goodwin
Goodwin analyses music videos and looks particularly at how they are structured and presented. He feels that all music videos are structured around lyrics. Therefore, it gives a visual representation of what the artist is trying to convey to the audience.
He Thinks that all music videos tend to follow a start, middle and end structure. In music videos the artist tend to be the participant or the narrator. Furthermore, he implies that singers look directly into the camera which breaks the rule of the fourth rule.
Andrew Goodwin says that there are three way in which music videos promote their song:
Illustrate: Florence and Machine.
This is an illustrate video because the lyrics reflect the video and the dancing expresses the artists feelings together with the meaning in the lyrics.
Amplify: A-team - Ed Sheeran.
This video shows the storyline to the lyrics but doesnt reflect it in the way illustate videos do. It mostly picks out a line that is significant and a major theme.
Disjuncture: Sweedish house mafia.
Disjuncture videos don't have a link between the video and lyrics. For example, in this video it has dogs in it which doesnt relate to thye meaning of the song.
Illustrate: Florence and Machine.
This is an illustrate video because the lyrics reflect the video and the dancing expresses the artists feelings together with the meaning in the lyrics.
Amplify: A-team - Ed Sheeran.
This video shows the storyline to the lyrics but doesnt reflect it in the way illustate videos do. It mostly picks out a line that is significant and a major theme.
Disjuncture: Sweedish house mafia.
Disjuncture videos don't have a link between the video and lyrics. For example, in this video it has dogs in it which doesnt relate to thye meaning of the song.
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