As you can see, Ellie Goulding has a Facebook page in order to connect and engage with her fans. Facebook helps to keep her fans updated by posting her whereabouts tour dates and latest album releases to a staggering '1,820,732' who like her page!
Ellie has revealed an extract of lyrics everyday for the past 10 days up to the release date of her new album 'Halycon' - This has been used in order to engage and interact with her fans and keep them reminded in order to increase sales and profits.
Above, Ellie has posted an advertisement of her upcoming tour date in December when she will perform her latest album 'Halycon' LIVE with extra special guests. Facebook enables promotion companies to aim and target a specific genre of fans. For example people who LIKE Ellie Goulding' page want to know the information and content provided, Therefore she connects with a larger fan base in order to promote upcoming tours. This increases sales and again profits.
In addition, Ellie also has a Twitter account in which again she can use in order to engage, interact and connect with her fans. Fans can also get up close and personal in many attempts to get a RT (Re - Tweet) or a mention from Ellie herself.
Above is a series of Ellie's latest 'Tweets', as you can see she recently tweeted she was "Up early as hell to sing live on 3fm." This allows fans to create a bond/familiarity, as though they know Ellie Goulding. Social networking sites may create a closing the gap effect, between the artist and fans. Fans might have that connection with their favorite artist they would never have without the use of social networking sites.
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