Music Videos

What Is the Function of Music videos?

Music videos support the uses and gratification theory because the audience gain a sense of entertainment and enjoyment from watching the music video because they can either empathise with the message the artist is trying to convey. Furthermore, it is a visual represenation of what the lyrics are about and how it can be interoperated. 

The artists use music videos to advertise their music further and engage their audience to their songs. Moreover, The artists are interacting with their audience through their videos by at time singing and looking into the camera to make it direct and personal. 

Making music videos creates an image for the artist which gives the artist an individual USP (Unique selling point).