RESEARCH: Categorise of the range of audience in our Society.

When targeting a certain audience or when trying to establish their target audience, they are categorised in a psychographic profile, this is used in many media products especially useful when a company is launching a new product to new consumers.

But how does it relate to Music Videos?

The Psychographic profile allows the artist to create an image or brand that will be accepted to their target audience.  Therefore, the music video must please their target audience so they can stimulate sales of the single, as they can obtain money and profit.