RESEARCH: Types Of Audience's (Psychographics)

Psychographics are used particularly by markets in order for them to target their potential customers. This is particularly useful when planning a music video, as companies can categories their audience into eathier, mainstreamers, succeeders, reformers or aspirers. With these psychographic profiles of potential audiences, they can then assume what particular category may be more interested in what they would like to see and buy, when producing and distributing new products.

• Succeeders: People who are successful and self confident. They tend not to buy aspirational products and follow they own ideas of what is a good product. They tend to be the older population of consumers who have achieved the status and have no desire to seek status symbols. Do not feel the need to buy or show off expensive items.

• Reformers: Creative, caring, not brand conscious. They seek the quality of life rather than owning objects most people desire. They are intellectual and most educated. 

• Aspirers: People who want to "get on". Tend to be the younger population who want all the cool gadgets on the market such as the I Phone 5 in today's current market. They love shopping and spending money they don't particularly have. Seek Money and Power without necessarily having a job.

• Mainstreamers: The largest segment, conformists who buy "safe", big brand products. Plan for the futer. Already have pension plans. Tend to not stand out from the crowd. Tend to not wear designer clothing. 

In our particular music video we have discussed we will be targeting "Aspirers" as we are targeting a younger audience. This is because the theme of our music video is "LOVE". Therefore, this would attract an audience of young teenage females.