Wednesday, 12 December 2012

Research:Analysis of 3 Digipacks

Digipaks are not items that can be easily found because of the digital downloading, however digipaks are created to compete against artist that download digitally. It is also a way of  retaining profits and revenue because they can entice the audience with visually stimulating album covers, therefore they won't download their music illegally.

Ellie Goulding




Our original artist of Guns and Horses has a digpack called Lights. We only have the outside panels of the digipacks but we can see that it has followed the conventions.

 On the back panel, there is a barcode located and centered at the top of the back panel. At the very bottom there are acknowledgements of the copyrights of this digipak, there is also a record label logo and the rights of the album at the bottom of the digipak. There are track listings on the back panel, which is centered in the middle. The use of this convention makes it noticeable for the audience to read as it dominates the back panel. The font is the same as the back panel as is the colour.

The front panel has the picture of the artist. It is a close, where she is looking away from the camera. I really do like this pose and it maybe think about considering it for the front cover of my digipak. The image of the artist and her pose gives a strong image because that is what we focus on, it makes even more stronger with the beads of yellow lights around her and in her hair.

The album name reflects the effects on the artist as there are small beads of lights on the artist hair. Also it is used to reflect the genre of the music, as the small beads of light can represent electric beads pulsing through the artist.

The artist name Ellie Goulding is written in a larger font than the album name. This a usual convention that is followed through on digipaks. The reason for this is that the artist name is what the audience recognizes and this will attract the audience to go buy the digipak.

There is a continuous key theme of gold/yellow, white and black, once again to reflect the genre of the music.

I am inspired by this digipak, especially the effects of the gold/yellow beads and I may want to use this for my digipak because it reflects the genre of the music.





Ladyhawke



Ladyhawke also does the electropop/folktronica artist,therefore we can learn from her digipak and see the layout of another artist. This digipak isn't the best one to yous as we can't get the full look of the digipak. We can see that the inside panels have a black and white theme running across the inside panels.. The same black and white theme to that relate back to the front panel  of the digipak.

The colour scheme is black and white. In my opinion I don't think it is effective technique to persuade her target audience as it doesn't look eye catching, but just static and could be easily left behind compared to all the other electropop artist out there. However, the black and White could symbolize the music that will be on the CD, although electropop is fast tempo and full of life.

On the front panel the artist name is at the top, is written in bold and is in a larger font then the albums name, which is a usual convention to fine on a digipak.

The artist is drawn which is different as we don't see much artist drawn, therefore making her digipak visually stimulating (which is the importance and aim of a digipak)


Alanis Morissette







Here we have the front panel and the inside panel.

I like the front panel, especially the positioning of the artist and the artist name/album name. I also like how she is positioned because it as if she is looking at the album. The effect that it has suggest that we must follow her pose by looking up. She instructing us to look at the title of her album.

The artist name is written bigger than the title.

The inside panel has a consistent colour theme of blue, which gives the impression of the sky and tranquility, but also it relates back to the front panel of the artist looking at the sky.

There is a consistent theme of white and blue, which I really like as it doesn't over do the impact of the digipack. It is effective in a simplicity sense and makes the digipak noticeable.

There are 3 disc's that are included in this digipak. This digipak serves to give added bonuses and adds value. Furthermore there are booklets that come with the digipak.

What I don't like bout this digipak is that the inside side panels are not decocrated. It gives an impression that it doesn't look like it has been finished off. Although technical terms it is meant to individualise the panels.

From this digipak I like the positioning and I would like to create an effective positioning. I also learnt from this digipak that I want the design to run through the inside side panels.

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