Outside Panel
The main concept for my digipak is to show the travelling of
her music and getting it out to her target audience. There is a relation to the
music video and the genre of the music. I have decided to have a sparkle of
light that the artist looks up at. This light represents the upbeat tempo of
the music but the light also acts a device of enlightenment to her music.
When we conducted our
audience research one had implied that Ellie Goulding song had a magical feel
to it, and that they would most likely to see burst of light and bright colours
that represent a hint of a fairy-tale. Therefore I have decided to make the
light and the artist the main focal point but also to fulfil the main aim of
making it attractive and standing out from the rest of the digipak as digipak
are supposed to be visual stimulating and graphical.
In this mock up I have decided to have the artist throwing
the light. The audience would be able to establish the link between the artist
and that she is sending a message across. In a sense, when you first look at
the digipak you can easily establish the genre of the music as the light
represents the electropop genre.
I have decided to have nature as the background because it
reflects to the setting of the music video but also it goes back to the artist
representation of pure and honesty
Inside Panel
The inside panel relates back to the front panel but this time the light is running through the trees to portray that her music is travelling and going to the audience. I also went with this idea of travelling to the audience because she is a new artist and at each digipak it will have graphic detail of how her music has influenced her audience life and her life. But first she needs to get it out there and that is what the light represents.
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