Research:Analysis of 3 magazine adverts

 I thought that by just having my own original idea, I would be able to produce my advert without the need of research. How wrong was I.  Magazine adverts are design to entice the audience based on the GENRE of  the music. Not because it looks pretty. There needs to be a link between the music and the advert. Examining the adverts from an analytical perspective, I can acknowledge there are certain codes and conventions on magazine adverts that promote the artist album and upcoming tours . 

Here I have managed to find 3 adverts to relate to my genre.

I found this advert in the Q magazine: 

Below I have analysed the advert and picked out the key codes and conventions

Alanis Morissette genre is electronica similar to electropop as electropop and folkronica as they aim to make the music more electro. 

What I like about Alanis Morissette is that the effect of using a small section of nature and then blending outwards into the plain white background. It doesn't make it seem that she has been cropped out and put on to a plain white background. In addition, I like the glow effect they added on top of  the artist because it relates back to the name of the tour - called the 'Angel tour'. Even though the colours have changed i understand that they picked out the blue from the sky. It is best that they chose the blue from the sky because it would look overpowered and no consistency as usually a house-style consist of 2-4 colours that have a running theme. 

Another advert I found looking through an issue of Q magazine is LadyHawke

 

Analysis of the advert

I'm not really a big fan of this advert and I don't think I will use this advert to influence my design because I don't like the colours used on the advert Even though Ladyhawke genre of music is electropop (just like our original artist) it does go with the concept of the music video and the list of songs that we devised. However I have taken the fact that my advert needs to have consistent font that relates to the artist because the text is written in the similar font of the artist name but it is not bold. The house - style is consistent all the way through and we can see why the different font colours are used because it connects back to the graphic design of the artist.

Another advert that I found in Q magazine was Martha Wainwright.

Martha Wainright is a folk singer, I know that she is not and electropop/electronica/foltronica artist. I chose her because she does have the folk aspect of folktronica. I'm analysing this advert to see what aspects of folk I can take out of it and then infuse the techniques that the other adverts have used for
electropop.

 

The aspect that I like about this advert is the use of the guitar it creates a sense of identity and the audience can acknowledge the genre of the music. Since Melanie Symonds is a new artist having an object that is most recognisable, it will raise awareness of what type of music she makes. I'm not so keen on the background as it gives a sense of sadness and our artist music is a lot more hopeful fun and edgy. Therefore I will not go for the colour black. Also the font of the text and colour is boring and not that interesting, which also would reflect the music as such.