Planning:The Do's and Don'ts!

When constructing digipaks and magazine adverts there are certain guidelines that must be followed to make an effective ancillary products. Ancillary products are a useful technique when marketing and selling your product to the target audience.

Here are the Do's and Don'ts

Do's

 

 

• Use Clear Font

As you can see the font at the top is more clear and noticeable from a far distance, therefore it is a more appropriate font to yous. As for the bottom even though it looks nice, it is not noticeable from a far distance and won't attract the audience as it may appear as squiggly lines,

• Use appropriate sizes for

             1.images
             2.Font

• Use clear photos that are in focus

• Use photos that follows the rule of thirds for compostition

• Use an appropriate type face that follows:

             
                 1. Genre conventions

                 2. A housestyle

• Be careful where you place the font. It must:

              1. follow genre conventions
              2. be clear froma distance

• Follow the conventions of the 3 colour rule and use colour that is appropriate for

                 1. Images
                 2. Font
                 3. Background

• Use appropriate industry logos and conventions, properly

Barcode

Date

Copyright

Titles

Artist Name

Don'ts

 

Stretch image, this will make them out of focus

Use layer styles

Use unnecessary effects. It must be revelant to the genre

Place gtext across the artist face